![]() The key appeals of WhatsApp as a messaging app are personalization in communication and urgency in checking messages by the users. Users can make calls, both video, and audio, share files of any kind, use interactive graphics like GIFs and emojis, and perform a host of tasks just with an active internet connection. WhatsApp for personal communication is already bundled with quite a few impressive features. Luckily, WhatsApp Business API helps brands leverage the messaging app for initiating business communications without compromising the user experience. With a user base of more than 1.5 billion people using the app for texting daily, the opportunity to tap into the business side of it should not be missed. The popularity of WhatsApp as a go-to messaging app has no parallel. Communication Platform As A Service (CPaaS).
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